

Choose only categories that are truly relevant to your business - irrelevant categories can harm your rankings and confuse users.Here are some tips for optimizing your categories: Use your secondary categories to cover all other services your business offers. If your rankings aren’t improving, switch to a different primary category to see if it resonates better with your local audiences. Look at competitors’ Business Profiles to see what they are using as their primary and secondary categories.

Google my business login how to#
How to choose Google Business Profile categories Some businesses are also eligible for phone or email verification.
Google my business login verification#
Postcard verification is the most popular option. Otherwise, you’ll set up a new Business Profile.Īt the final step, you will be asked to verify your business. If your business is already listed, this is when you’ll be able to claim the listing. To add or claim your Google Business Profile on Google Maps, head to Google’s setup page will walk you through the process step by step. Getting Started: Adding or claiming a business You can also interact with customers and access valuable insights about your local search performance, search queries, and more. You can control what Google displays in your Business Profile to ensure all details are accurate and optimized to help you rank in local search results. If you don’t add information to your Business Profile, Google will do its best to automatically populate it with any data available online. A Business Profile is automatically created when anyone adds a business to Google Maps (yes, even a complete stranger can mark your business location).

When you search for your own business using Google Maps, you may see your Business Profile appear, even if you’ve never set up an account. Your Google Business Profile is your business listing that appears in Google Search and Maps when users search for keywords that match your business. Here’s everything you need to know to set up and optimize your Google Business Profile. After all, businesses are found, on average, through 157 direct searches each month and 852 discovery searches.Ī Google Business Profile is an indispensable (and free) tool for a strong local SEO strategy - and one that every local business owner should be using to maximize local orders from Google Search and Maps. Have you noticed your business is listed on Google Maps, but you’re not sure how to edit the information? Are you looking to get your business to rank higher in local Google searches? By optimizing your Google Business Profile (formerly known as Google My Business) for a strong search strategy, more potential customers can find you online.
